October 2011

Social media not taking wind out of email’s sails

WTC News

By Mark Evans,

Special to Globe and Mail Update.

With the rise of social media and text messaging, email is losing its value, cache and utility.

Or so the thinking goes.

But here’s the strange and interesting thing: Despite proclamations that email is dying, the fact is quite the contrary.

In fact, email seems to be getting strong and more embraced even though people are also communicating via social media services such as Facebook, Twitter and LinkedIn.

Five ways to challenge your company's marketing status quo

What's New

With Small Business Week coming up, it might be a good time to recognize one of the most exciting aspects of creating a small business: An entrepreneur can choose the direction of a company right from the get-go and doesn’t need to follow the rules dictated by the status quo.
Challenging the status quo can be its own challenge but also very rewarding. There is no reason to do what others do: Using strategies to break the mould and create something innovative captures the true spirit of entrepreneurship.