The day-long nationwide failure of Rogers Communications' cellphone
network on October 9th brought into focus the importance of access to a
plain old landline telephone in the case of emergencies.
When a
software glitch caused a widespread outage for Rogers customers across
Canada, even Rogers themselves urged their customers to locate someone
with a dependable landline in case they needed to make an emergency
call.
Increasingly, Canadians are dropping their landlines in favour
of using cellphones for their day-to-day communications. During the
Rogers outage, which affected some 10 million subscribers,
municipalities and health care organizations quickly recognized the
dilemma of the public not being able to report critical situations, and
swiftly communicated via Twitter that affected customers should "find a
landline."
But with the growing popularity of ditching the landline,
cellphone users have become wholly dependent on the integrity of their
carrier's network. As this nationwide outage demonstrated, cellphone
networks can fail.
Most independent telephone providers, such as
WTC, have recognized the shift towards home cellphone use, and in
response, have crafted cost-effective packages incorporating a
traditional landline at a reasonable price. "The plain, old-fashioned
landline still has its place," says WTC Communications President Steve
Lynn. "During power outages, ice storms, or even in situations like the
Rogers network failure, the technology that is the backbone of the
traditional phone system continues to function." Lynn notes that while
some consumers may see a home landline as needless duplication with
their cellphone, the stability and proven dependability of the
traditional landline telephone system offers an extra layer of security
in the case of emergency. "Simply knowing that the landline is
there--and will be there when you need it--is well worth the few dollars
a month," he said.