One of the realities of running your own business is the need to nurture it every day.
When you’re not an employee who can punch the clock at 5pm and then walk out the door, the responsibilities are non-stop. If you quit moving, the business can grind to a halt.
That doesn’t mean you have to work all the time, but it definitely means keeping the pedal to the metal.
Here are some important, if not fundamental, things that should be part of your daily to-do list:
1. Keep the sales machine humming
Whether business is strong or struggling, you have to keep on selling. You can work on sales calls, cold calls, the creation of sales and marketing material, social media activity, or presentations. Whether it’s a hard sell or a soft sell, the funnel needs to be kept as full as possible.
2. Network, network and network some more
A strong network is among the most valuable assets that a business can have. It is the people and the companies within your network that can drive sales, generate new customers and opportunities.